Performance Marketing & Digital Asset Lead | Delhi

Scrabble is Hiring: Performance Marketing & Digital Asset Lead | Delhi

A leading electric vehicle brand is seeking a Performance Marketing & Digital Asset Lead to drive digital growth and optimize its ecosystem across platforms. If you’re passionate about scaling impact across sustainability, technology, and customer-centricity, this role is for you.

🚀 Key Responsibilities
– Own full-funnel campaigns across Meta, Google, YouTube, programmatic, affiliates
– Drive campaign execution, optimization, and ROI
– Manage website and digital assets for conversion
– Build and optimize customer journeys (incl. WhatsApp/CTWA)
– Track performance via GA4 and drive insights
– Lead cross-functional digital teams

🎯 Ideal Profile
– 7–9 years in performance/digital marketing
– Strong hands-on across Meta, Google, YouTube, programmatic
– Proficient in GA4, analytics, attribution
– Experience in funnel optimization and journey mapping
– Strong team and stakeholder management

Ready to drive performance-led growth and scale digital impact?
📩 Email: aurelia@scrabbleinc.in
📎 Subject line: Application – Performance Marketing & Digital Asset Lead