Driving Sales :
– Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
– Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
– Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy
Monitoring Brand performance :
– Negotiate budgets, set goals, monitor and report on performance
– Secure Margins in line with overall guidance
– Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
– Meet the plan for recognition and awareness of accountable brands
– Report performance against key metrics in approved formats
Improve customer experience and retention :
– Develop processes and procedures to drive customer retention
– Drive banner revenue through list growth, segmentation and increased efficiency.
– Analyse user experience across channels and touch points through web analytics and determine potential improvements
. You can reach her directly via email at priyanka@skyleaf.co.in
