Job Title: Brand Media Manager
Location: Mumbai
Job Overview
We are seeking a strategic and execution-focused Brand Media Manager to lead and manage all brand media initiatives. This role is responsible for planning, executing, and optimizing traditional media campaigns (print, radio, TV, cinema, digital and outdoor) to enhance brand visibility, reach target audiences, and drive business growth.
Key Responsibilities
* Develop and execute comprehensive media strategies aligned with overall brand and marketing goals
* Plan and manage campaigns across traditional channels including print, television, radio, outdoor (OOH), and digital
* Identify target audiences and optimize media mix for maximum reach and impact
* Negotiate with media agencies, publishers, and vendors for cost-effective media buying
* Monitor campaign performance and analyze ROI, reach, and effectiveness
* Collaborate with creative, digital, and brand teams to ensure consistent messaging across all platforms
* Manage budgets, timelines, and reporting for all media activities
* Track market trends, competitor activities, and emerging offline media opportunities
Qualifications & Skills
* 4–8 years of experience in media planning, buying, or brand management
* Strong understanding of traditional media channels and audience targeting
* Proven negotiation and vendor management skills
* Analytical mindset with experience in measuring campaign
* Strong communication and stakeholder management abilities
If interested send your cv on priyanka.more@aubank.in
